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Internet Marketing

Search Engine Optimisation

Search engine optimisation means ensuring
that your web pages are accessible to search engines.

Search Engine Optimisation at Fifteen Marketing

Search engines are one of the primary ways that Internet users find websites. That's why a website with good search engine listings may see a dramatic increase in traffic.

Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

It is important to prepare a website through search engine optimisation (SEO). Search engine optimisation means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

Search engine optimisation techniques can be split into two distinct areas; on-page factor and off-page factors.

On-page factors

  • Page content
  • Meta tags
  • Headings
  • Page design and layout
  • SEO friendly URLs
  • Image alt text

Off-page factors

  • In-bound links
  • Domain/website history
  • Social media - Twitter, Facebook and YouTube
  • Speedy web hosting

Fifteen Digital offer an expert Search Engine Optimisation (SEO) service from our offices in Darlington in the North East and Stoke on Trent in Staffordshire.